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Job Information, Inc Marketing Manager, Public Sector, Australia New Zealand in Sydney, Australia

Job CategoryMarketing

Job Details

Marketing Manager, Public Sector, Australia / New Zealand

Salesforce is the Customer Success Platform and world's #1 CRM company today. We're growing at an unprecedented rate. Customer success is the key driver of that success.Forbes named Salesforce the Innovator of the Decade, Fortune has called us the world's most admired software company two years running, and Ethisphere lists Salesforce as one of the most ethical companies in the world. Salesforce was also named the #1 Best Place to Work for in Australia in 2018.We are looking for an innovative and passionate marketing all-star to join the Salesforce Industries marketing team. The Industries Marketing team is looking for a Public Sector Marketing Manager who is dynamic, creative, and self-starting. The ideal candidate will have a passion for creating, delivering, and executing killer campaign programs to drive outstanding revenue results. And, of course, someone who isn’t afraid to roll up her or his sleeves and jump right in! We are looking for someone who is passionate about helping to shape the Government and Healthcare narrative and helping Departments to connect to citizens in a whole new way, to support building the government of the future.Each and every day you’ll be working with, contributing and learning from a team of talented professionals that is recognised as one of the leading marketing organisations in the technology industry today. You will be responsible for demand generation, brand building, awareness and consideration for this key growth segment, taking strategic direction from the Director of Industry Marketing APAC, APAC marketing leadership and sales leadership.You will be doing the best work of your career, looking to take ownership of your personal development, leaning-on the experience around you and contributing to support the growth and innovation of the team. You will contribute to our values based approach to help improve the health of the community we live in.The opportunity requires a collaborative, dynamic, resilient, positive and organised marketing professional with a proven history of success coordinating integrated marketing campaigns. This position requires the formation of an integrated marketing plan aligned to deliver on our key Government and Healthcare business goals. The role includes hands-on execution with the day-to-day coordination and program management of all aspects of the initiatives and campaigns.As a positive and passionate team player you will work closely with a cross-functional team to deliver aggressive pipeline generation and lead growth. You'll have excellent organisational skills, strong attention to detail, as well as the ability to collaborate effectively with key sales stakeholders and present results.Proven experience in programmatic demand generation through integrated campaigns is important as well as experience working in Government collaborating with external agencies to effectively execute projects on time and on budget. Analytical capability is key for understanding and managing demand generation, forecasting, budgeting, lead flow, and the many moving parts involved in running an effective marketing machine.Responsibilities:

  • Assist with the development and delivery of breakthrough ideas and innovative campaigns. This requires collaboration with other marketing specialists to deliver experiments and innovation in our Australian market strategy for net-new business via all relevant mediums and channels (e.g. webinars, 3rd party associations, digital, influencers, PR/media, social media, live events, sales programs etc).

  • Work with the industry's most respected sales team to support the execution of collaborative programs that help find new buyers and cross-sell into existing accounts. Publish and monitor frequent campaign scorecards to share results, learnings and best practices with key stakeholders; adjust the plans and priorities to stay focussed on pipe generation targets.

  • Contribute to marketing plan development and work with Industry Marketing Director, Sales and Marketing Leadership to finalise and prioritise the end-to-end marketing programs and strategy for Public Sector across Australia and New Zealand, and then lead the execution, launch and maintenance of these.

  • Have the capability to orchestrate, negotiate, prioritise and manage project deliverables with other members of the marketing and communications organisation as needed (including digital, PR, creative, social, communications, events, industry and segment marketing, customer marketing and marketing operations).

  • Effectively collaborate and manage agencies to help scale delivery and impact of programs across digital, creative and face-to-face events.

  • Coordinate enablement of sales development and sales programs/telemarketing resources working with Go-to-Market industry leads.

  • Improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes and manage budgets to maximise impact.

Experience and Skills Required:

  • Bachelors degree in Commerce/Business/Marketing/Communications.

  • 3+ years B2B marketing experience in a campaign manager or marketing manager capacity.

  • Knowledge of Public Sector focused marketing.

  • 5+ years experience managing and developing integrated marketing campaigns that drive demand, pipeline and revenue.

  • Be a highly professional team player with a positive, can-do attitude; must be very comfortable with continuously changing opportunities and priorities.

  • Proven track record of managing B2B marketing campaigns throughout the pipeline funnel across web, social, email, as well as in-person events and other activities, and experience of driving quantifiable ROI.

  • Strong communication and storytelling skills leveraging data analysis (with Powerpoint, Google docs,, and more)

  • Detail-oriented with strong project management skills.

  • Ability to lead and contribute to projects with confidence and rigour across cross functional teams.

We’re interested in hearing from people who:

  • Have past experience in using Salesforce, and/or other marketing tools such as Salesforce.

  • Experience in bringing innovation to impact sales and marketing goals.

  • Can confidently present to customer facing audiences.

  • Have industry marketing for other industries.

What We Can Offer You:

  • A collaborative and supportive team, that shares the Salesforce "Ohana" values.

  • Competitive Salary packaging and unparalleled benefits.

  • Most importantly a workplace that genuinely cares about you as an employee and the success of our customers.

Posting Statement and are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. and do not accept unsolicited headhunter and agency resumes. and will not pay fees to any third-party agency or company that does not have a signed agreement with or

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. We are the fastest growing of the top 10 enterprise software companies, the World's Most Innovative Company according to Forbes, and one of Fortune's 100 Best Companies to Work For six years running. The growth, innovation, and Aloha spirit of Salesforce are driven by our incredible employees who thrive on delivering success for our customers while also finding time to give back through our 1/1/1 model, which leverages 1% of our time, equity, and product to improve communities around the world. Salesforce is a team sport, and we play to win. Join us!