, Inc Manager / Sr. Manager, Product Marketing - Salesforce Platform in San Francisco, California

Job CategoryMarketing

Job Details

At Salesforce, our Product Marketers are storytellers first. We make the complex, simple. Our stories are human, easy to relate and we take pride in sharing a narrative born out of our best products & features. We love stories that make people want to listen up. And nowhere is this more important than with the marketers of the Salesforce Platform. The Salesforce Platform is at the core of everything Salesforce delivers. It’s an unbeatable combination of extend-your-SaaS app with Lightning Platform and the world’s best PaaS with Heroku.

Apps are transforming industries and more apps get built everyday on Salesforce using Heroku and Lightning. Heroku powers over 7 million apps from small startups, all the way up to apps built by Fortune 500 companies.

As a Sr. Manager on the Platform Product Marketing team, you will work with a team to define a strategic platform narrative through the lens of customer stories and deep product content. You will help tell a strong App Dev story and help carve out our unique space in the changing landscape of App Dev. And to do that, you understand application development and cloud platform technology. You understand the needs of three stakeholders we sell to - Business, IT and Developers. And you understand the challenges of creating narratives that resonate with each of these stakeholders.

Here’s some of what you will do -

  • Launch new products and features, promoting the Heroku and Salesforce ecosystem

  • Go beyond launches to raise awareness of and educate IT, Business and Developers on the value of Heroku as part of the broader Salesforce Platform

  • Create high quality content such as demos, webinars, videos, blogs and slides - yep, we live and breathe slides. Evangelize Heroku within the growing Salesforce community and potential IT buyers

  • Collaborate and motivate cross-functional teams (including, sales, product & marketing) to support your delivery of world-class product marketing communications. We are a team of problem solvers that value humility and team collaboration over the unicorn who runs alone.

  • Work with product management to distill key functionality and benefits into core product marketing messages, and create technical narratives along key product themes that tell the story of and differentiate Heroku

  • Track the competitive landscape, understand target markets, and identify market insights to inform product strategies and go-to-market activities

  • This role requires a combination of technical acumen coupled with the ability to communicate the technical elements in a simple, effective manner.

  • Collaborate with campaigns and distribution teams to support sales enablement, demand generation spanning events, campaigns, social media programs, references and case studies, and press and analyst relations.

Required Skills/Experience:

  • Passion for cloud computing including Platform as a Service and Software as a Service and how public cloud will revolutionize IT.

  • At least 4 years experience in cloud computing (IaaS, PaaS).

  • 5+ years experience in product marketing at an enterprise software or platform company, with a deep understanding of IT organizations.

  • Extensive background in one or more technology and platform solutions such as application development.

  • Strong public speaking skills and ability to develop compelling customer-facing presentations.

  • Ability to engage with and earn the respect of both deeply technical IT leaders and business leaders.

  • Ability to sell ideas well through creative & innovative cohesive presentations.

  • Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution.

  • Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively.

  • Bachelor's degree strongly preferred, Computer Science or Engineering background helpful and MBA a plus, but not required.

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Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. We are the fastest growing of the top 10 enterprise software companies, the World's Most Innovative Company according to Forbes, and one of Fortune's 100 Best Companies to Work For six years running. The growth, innovation, and Aloha spirit of Salesforce are driven by our incredible employees who thrive on delivering success for our customers while also finding time to give back through our 1/1/1 model, which leverages 1% of our time, equity, and product to improve communities around the world. Salesforce is a team sport, and we play to win. Join us!