Salesforce.com, Inc Director, Strategic Content (Education Industry) - Salesforce.org in San Francisco, California
Salesforce.org is the dedicated social impact team within Salesforce that delivers technology to nonprofits, educational institutions, and philanthropic organizations so they can connect with others and do more good. As the heart of Salesforce, we are committed to helping our customers improve the state of the world.
Reporting to the Sr. Director of Product Marketing, the Director, Strategic Content will manage the keynote content development for Salesforce.org global education industry events. The candidate will be responsible for creating a comprehensive understanding of our education customers and create a plan to showcase success stories at events including Dreamforce, Higher Ed Summit, and third-party industry events.
Successful candidates for this role will need to have persuasive communication and compelling storytelling skills, the ability to collaborate and influence across a broad set of stakeholders, a passion for working with customers and thought leaders to help drive awareness for Salesforce technology, and the knowledge required to work with event technology and solution engineering teams. This role will partner with Product Marketing, Sales, Event Marketing, our customers, and our alliances community to deliver world-class content at our strategic education industry and executive events.
Drive the strategy and content development process to bring keynote content to life
Develop goals, themes, and messaging, identify customers to showcase, write scripts, work with cross-functional teams (Solution Engineers, Marketing, Product Marketing, Industry Solutions, etc). on major keynote announcements, present plans to executives
Support writing needs for other strategic content (blogs, executive presentations, thought leadership marketing pieces, etc.)
Help source industry thought leaders presenters for key education events (Higher Ed Summit, Horizons, Dreamforce)
Build relationships with internal and external stakeholders
Create plan and manage process to develop strategic content programs that assist in meeting targets for sales segments, product/solution lines, and organization goals
Ensure that all content is focused, delivers value to the attendee and can live beyond the in person event in a variety of formats
Assist campaign managers with content for outbound email and web promotions for driving event registration and engagement
Motivate and direct the broader team towards the event objectives as well as collaborate with the Events team to support logistical and operational excellence
Match content strategy with event goals, create and track measurements and metrics including event surveys
Required Skills & Experience
5+ years of experience in content marketing, product management, customer success at a high tech company, or similar. MBA is a plus, but not required.
Bachelor's degree or equivalent
Strong understanding of the cloud enterprise application space such as CRM software, SIS, or ERP software
Strong communication, presentation, writing, and analytical skills
Strong PowerPoint, Google Slides, and/or Apple Keynote skills
Proven ability to work well cross-functionally and with customers
Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively
Excellent problem-solving skills with ability to creatively negotiate demands
Flexibility, comfortable dealing with ambiguity, shifting priorities and the occasional abrupt change
Results-oriented, customer driven, organized with attention to detail
Ability to assess and prioritize workload in a strict deadline oriented environment
Thrive on teamwork and overcoming obstacles
Ability to work a flexible schedule and travel when required
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
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