, Inc Associate Principal Marketing Consultant in San Francisco, California

Job CategoryCustomer Success Group

Job Details

About The Position:The Principal Marketing Consultant role is a strategic position to engage our most innovative and sophisticated customers to ensure customer success. The successful candidate will have significant consulting experience with strong interpersonal skills and broad business, technical, and interactive marketing industry knowledge. The candidate should be prepared to assume the role of trusted advisor by driving innovative digital strategies forward with customers for our largest accounts while interfacing with both executive leaders and day-to-day operational experts. The individual is ultimately serving as a trusted advisor focused on customer success within the digital industry.Your Impact:

  • Lead critical engagements with customers and senior executives on technical and business challenges related to their Marketing Cloud initiative(s) particularly with high-risk account situations

  • Contribute to customers’ program vision while advising and articulating program/project strategies on enabling technologies including Salesforce Marketing Cloud Platform.

  • Lead digital strategy and digital roadmap projects in a complex business and marketing environment

  • Build and sustain trusted relationships with business partners (internal and external), contributing to broader goals and growth beyond the scope of a single customer engagement

  • Build high-level business cases, value propositions and presentation preparation and delivery across functions and seniority levels, must have a clear understanding of platform ROI models and campaign success metrics.

  • Understanding of architectural principles of cloud based platforms including SaaS, PaaS, multi-tenancy, multi-tiered infrastructure and application servers.

  • Take ambiguous/complex challenges and, using research, personal experience, business assessment capabilities and customer experience acumen, clearly define problems, identify opportunities, drive innovative new ideas, and recommend actionable, prioritized next steps to make a big impact on customer needs/goals.

  • Actively participate in the process of creating new offerings including: need identification, ideation, development, launch, and ongoing evolution.

  • Expected 25% travel primarily to client sites

Minimum Qualifications:

  • 10+ years of experience in a combination of Sales & Marketing consulting, digital marketing, creative agency, or marketing strategy

  • Enterprise consulting experience with a professional consulting organization (e.g. Big 4 consulting), including implementation experience with one or more cloud enterprise software solutions (CRM, Digital Marketing, etc.) leading customer facing discovery sessions to conceptualize and design complex business solutions

  • Experience in direct marketing, direct response concepts, customer analytics, research methodology, and statistics with businesses in multiple industries/verticals (B2B/B2C)

  • Experience leading a marketing team at a Director / VP level and comfortable combining business case evaluation, idea-to-reality planning, data analysis, and creative marketing to build best in class programs

  • Strong presentation skills with the ability to lead high powered workshops and effectively tailor messaging based on the audience and subject matter

  • Experience across marketing channels including email marketing, mobile messaging, social listening and engagement, ad campaigns, and cross channel journeys

  • Experience in organizational design consulting, process design and optimization, digital governance, and team dynamics a strong plus

  • BS/BA college degree (Marketing, Information Systems, Engineering or similar degree preferred)

Preferred Qualifications:

  • MBA or MS in related fields

  • 5+ years of enterprise consulting experience and/or implementation experience with Salesforce marketing cloud or related marketing automation products.

  • 5+ years of applicable experience as a client partner, consultant or account director role at a digital agency, marketing services organization or consultancy.

  • Salesforce Certifications (Salesforce Admin, MC Social, MC Email, and MC Consultant).

  • Exposure to other Salesforce Cloud products such as: Commerce Cloud, Service Cloud, DMP, Pardot, Analytics.

  • Strong knowledge of relational database technology, specifically as it relates to Customer data (i.e.: web analytics, CRM, and Profile data), interactive Marketing Channels (i.e.: SEO, SEM, PPC, Ad Management), as well as the Salesforce Marketing Cloud channels (email, mobile, social, sites).

  • Practical experience with digital marketing software - email marketing, mobile (SMS, MMS, Push), web analytics, campaign management, and social media.

  • Comfortable navigating conversations around programming languages and database technologies.

  • Familiarity with HTML, CSS, and responsive web design as well as API development and third-party integrations.

Posting Statement and are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. and do not accept unsolicited headhunter and agency resumes. and will not pay fees to any third-party agency or company that does not have a signed agreement with or

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. We are the fastest growing of the top 10 enterprise software companies, the World's Most Innovative Company according to Forbes, and one of Fortune's 100 Best Companies to Work For six years running. The growth, innovation, and Aloha spirit of Salesforce are driven by our incredible employees who thrive on delivering success for our customers while also finding time to give back through our 1/1/1 model, which leverages 1% of our time, equity, and product to improve communities around the world. Salesforce is a team sport, and we play to win. Join us!