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Salesforce.com, Inc UKI Field Marketing, Financial Services & Public Sector in London, United Kingdom

Job CategorySales

Job Details

Job Title: UKI Field Marketing, Financial Services & Public SectorLocation: London, UKRole Description:MuleSoft is looking for a well-rounded, detail-driven marketer with a “can do” attitude. In this role, you will support the planning, execution and management of field marketing for the Financial Services, Insurance & Public Sector markets in the UK & Ireland. This position is responsible for program management, analysis, tracking, reporting and strategic marketing initiatives. This position is perfect for the ambitious marketer who is looking to challenge oneself and work on account-based marketing, integrated campaigns, including demand generation, and events, to ultimately drive and mature MuleSoft pipeline. As a key member of the growing EMEA Marketing Team, your responsibilities include:

  • Acting as the local MuleSoft marketing liaison for the MuleSoft and Salesforce field teams, including the representation and strategic positioning of key executive programs, marketing programs and alliance partner marketing activities

  • Evaluating, measuring and reporting on strategic effectiveness and ROI for program efforts

  • Assisting the Marketing and Field Leadership team in the development of the annual marketing strategy in support of Sales objectives

  • Working with the UKI Marketing lead & EMEA Marketing Director to present / pitch the market strategy, campaign results and new programs to help build and mature pipeline

  • Working on multiple, simultaneous marketing programs that require both strategic thinking as well as high-speed tactical execution

Deliverables

30 days:

  • Develop a complete understanding of the organisation

  • Develop a complete understanding of our business model

  • Develop a complete understanding of the Marketing motions globally, focus on UK & Ireland

  • Develop a complete understanding of the Marketing resource we have

  • Build relationships with local Field team, with a focus on the strategic accounts team

  • Become fully versed in MuleSoft’s version of Salesforce and Marketo

  • Develop a complete understanding of our core positioning and messages (KickStart)

60 days:

  • Master our internal processes with little supervision including expenses, budget, planning, and reporting

  • Develop a complete understanding of our existing customer base

  • Develop a complete understanding of our existing partner ecosystem (VAR, SI, GSI)

  • Start to run campaigns in Marketo

  • Start formulating your marketing plan for 2020

90 days:

  • Start executing independently campaigns and activities, including delivering a couple ofmilestone projects

  • Have your next 3-6 months of plans locked and loaded

  • Establish your own ‘personal’ brand and cadence

Basic Requirements:

  • Bachelor level degree preferably with a Marketing, Communications or Business emphasis

  • 3+ years of high-tech sales or marketing experience, preferably in a field facing role

  • Working knowledge of CRM application(s), MS Excel, MS PowerPoint and MS Word

Preferred requirements:

  • Strong project management skills and an ability to develop and deliver campaigns and programs within a high-velocity environment

  • Excellent verbal and written communication skills; must have the ability to communicate with team members at varying levels, conceptually and tactically

  • Ability to work independently against tight deadlines in a fast-paced, changing environment keeping a sharp eye on detail and accuracy

  • Must be a self-starter, highly motivated, and think through problems to come up with innovative solutions

  • Experience successfully interfacing with external vendors and external marketing agencies

  • Occasional travel required

About MuleSoft, a Salesforce companyOur mission is to help organizations change and innovate faster by making it easy to connect the world’s applications, data, and devices. Companies like Spotify, McDonald’s, and Unilever rely on MuleSoft to stay agile, deliver faster, and make the most of their IT investment with API-led connectivity. Hiring exceptional people who want to build a great company together is our number one priority, and we’re committed to providing an equal opportunity workplace where everyone is supported and inspired to do their best work. We work tirelessly to build this culture, and we’re proud to have been named the #1 Top Workplace in the Bay Area and a best place to work 6 years in a row.

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