, Inc Deliverability Consultant in Berlin, Germany

Job CategoryCustomer Success Group

Job Details

Deliverability Consultant, Salesforce Marketing Cloud

About Salesforce Marketing Cloud

Salesforce Marketing Cloud is a leading global provider of cross-channel digital marketing solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. We’re driven by a deep understanding of marketers’ needs—because we’re marketers too. No other digital marketing company invests in product innovation the way we do, giving our clients access to truly cutting-edge technology. Joining forces with, pioneers in cloud computing, we offer an even more superior experience to our customers and employees. By partnering state-of-the-art technology with the best and brightest employees in the industry, we foster a culture of constant innovation and growth.

About the Position:

The Deliverability Consultant works within the Salesforce Marketing Cloud Services team to provide consultative services to our customer in attaining high email deliverability rates, detecting and analyzing delivery issues while educating on email best practices. This role serves as a trusted advisor to our customers in managing optimal email deliverability and providing remediation tactics and strategy as needed.

Primary Duties and Responsibilities:

  • Develop IP warming plans for new migrations onto Salesforce Marketing Cloud while monitoring email delivery rates, reputation, and folder placement during onboarding

  • Provide deliverability consultative services to customers, by educating them on email best practices, focused on the goal of maximizing delivery to the inbox and ROI

  • Generate and review reporting related to deliverability-focused metrics such as delivery rates, bounce rates, open rates, bounce details, complaints, unsubscribes, etc.

  • Complete project based work driven by our portfolio of deliverability services offerings

  • Provide clients with authentication and IP assignment guidance with input and approval from Deliverability Leadership

  • Work with email receivers, email blacklist operators, and antispam providers to resolve deliverability issues on behalf of our customers

  • Provide customers with in-depth deliverability analysis leading to continual deliverability improvement

  • Work cross-functionally to share expertise through inter-department collaboration, industry group participation, blogging, and other thought leadership

Skills and Requirements:

  • Individual with prior experience in deliverability consulting or deliverability operations with an email analytics vendor, email service provider, internet service provider, or anti-spam vendor.

  • Strong written, verbal communication, and interpersonal skills are required to enable working with internal and external clients at the executive-level and below

  • Ability to adapt to change in a fast-paced work environment

  • Demonstrated understanding of email, SMTP, MTAs, IP strategies, authentication technologies like DKIM or SPF, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies

  • Ability to work with cross-functional teams

  • Strong Microsoft Powerpoint, Excel, project management skills

  • Familiararity with email analytic vendors including Return Path or 250ok

  • Strong problem-solving skills - diagnosis, root-cause assessment, option evaluation and resolution

  • Ability to communicate clearly and strategically with clients, team members, and the marketplace

  • Ability to manage time and resources and prioritize projects in a rapidly changing environment

  • Undergraduate degree is required; graduate degree in either a technical discipline or business a plus

  • Email deliverability experience required


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