Salesforce.com, Inc Head of Marketing, India in Bangalore, India
Salesforce is seeking a highly experienced, dynamic Head of Marketing for India. The Head of Marketing will be a key driver in developing the strategic plan for this diverse and fast-growing market carrying out the appropriate market research, analysis and planning to create the right go-to-market initiatives to enable rapid market expansion and growth.PRIMARY RESPONSIBILITIESWe are looking for a great leader. Someone who has the respect in the market to continue to attract ‘A’ Players to join her/him. We want someone with the passion to build our brand in this market. Above all else, we want someonewith enormous talent as a marketing leader. You will be expected to:
Responsible for all aspects of Salesforce marketing operations in the country, including executing on the Salesforce go-to-market strategy, and coordinating all elements of an integrated, global marketing program.
Hands on day-to-day responsible for all marketing operations as well as the leadership and accountability for all marketing functions: Demand Generation, Strategic Events, Digital in partnership with APAC centers of excellence.
Lead overall implementation of marketing programs including lead generation activities, marketing campaigns, awareness building, product & solutions sales support, reference programs, customer & partner marketing, on-line marketing programs.
Develop a regional strategy and investment plan
Responsible for achieving all marketing pipeline targets
Working closely with the sales leadership teams across the region to ensure all sales targets are met
Develop a high-level marketing plan for the region in conjunction with APAC regional, country and US/HQ stakeholders.
Build on the messaging delivered by corporate but adapting it for the subtleties and differences in the regional markets.
Develop and execute customer-driven, locally oriented marketing strategies and programs that will increase customer demand, sales, and positively impact Salesforce brand equity in India.
Work with corporate and local business units, develop and localize marketing strategies, leverage both internal and external resources for best practice.
Develop and implement Salesforce advertising activities. Organize and implement marketing events and product launch.
Drive product and solution initiatives and new product introductions into the region, setting and measuring performance against objectives.
Act as the Salesforce key spokesperson at industry executive events, to the media, to industry analysts, partners, customers, and other key audiences for company positioning and messaging.
Conduct primary and secondary market research and advise country stakeholders on sales and marketing strategies.
Produce quarterly reports on market and industry for management team. Direct day-to-day market research and competitive analysis projects.
Hire and Coach top talent. Train and motivate a dynamic, team of customer marketing managers and staff, empowering them with consultative sales skills to meet and exceed corporate and client expectations.
15+ years marketing experience in a role managing multi-channel marketing campaigns ( ie. email, direct mail, print, online and /or social media), Digital, PR and Events.
5+ years experience developing and executing new marketing strategies and programs for B2B organizations - from events to PR to campaigns and digital
5+ years experience driving demand and pipeline for the programs
5+ years experience managing marketing budgets, allocating & optimizing spend across tactics and experience with forecasting results
5+ years experience partnering with sales to deliver enterprise results
Past experience in using salesforce and/or other marketing tools such as Marketo, Eloqua, Responsys, Google Analytics, Omniture, etc.
High energy and the ability to manage multiple initiatives
Works well under pressure or in a high growth environment that is constantly changing
Track record for delivering under tight deadlines
Strong understanding of demand generation and a track record of owning campaigns and driving success
Strong communication skills including story telling with PowerPoint, data crunching with Excel, use of salesforce.com, etc.
Analytically inclined, exceptional organizational skills with rigorous attention to detail.
Bachelor degree from a 4 year college/university
MBA a plus (but we love smart people who really love to innovate and get things done)
Knows what it takes to give your business the competitive advantage. Ability to see the forest through the trees in a dynamic environment. Can develop relevant, sustainable solutions. Aligns the right resources to the task at hand; foresees and plans around obstacles.
Attacks everything with drive and energy with an eye on both the bottom line and customer success.
Develop Talent at all Levels
Plays active role in evaluating existing team and hiring new talent in rapidly growing business. Scales talent bench for the future. People you’ve coached are success stories.
Collaborate & Communicate
Works well within a team environment. Writes and presents effectively in 1:1 and group situations. Gives others a voice.
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. We are the fastest growing of the top 10 enterprise software companies, the World’s Most Innovative Company according to Forbes, and one of Fortune’s 100 Best Companies to Work For six years running. The growth, innovation, and Aloha spirit of Salesforce are driven by our incredible employees who thrive on delivering success for our customers while also finding time to give back through our 1/1/1 model, which leverages 1% of our time, equity, and product to improve communities around the world. Salesforce is a team sport, and we play to win. Join us!
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. We are the fastest growing of the top 10 enterprise software companies, the World's Most Innovative Company according to Forbes, and one of Fortune's 100 Best Companies to Work For six years running. The growth, innovation, and Aloha spirit of Salesforce are driven by our incredible employees who thrive on delivering success for our customers while also finding time to give back through our 1/1/1 model, which leverages 1% of our time, equity, and product to improve communities around the world. Salesforce is a team sport, and we play to win. Join us!